“Exploring the Back of Your Business Card”

“Exploring the Back of Your Business Card”

Los Angeles Chapter meeting on January 20

Carl Terzian, who was one of if not the leading networker in Los Angeles, distinguished between the mental concepts of the front and the back of your business card, both being important. The front of the card is your professional information – your organization, your role, your products and services, and contact information. The back of the card is about you personally, your family, your interests, your community involvement, what you have accomplished about which you are proud, etc. In summary, the back of the card expresses your personal uniqueness. Given that people do business with those whom they know, like, and trust, the back of the card is critical to successful business development, whether you are a sole practitioner or a salesperson for a large A&D company.

The main part of the meeting will be exploring the back-of-your-card and integrating it into your business development. Among other questions, you will have an opportunity to explore the following:
• What is the back of your card and how do you effectively share it?
• What is the event/ experience that spurred your interest in A&D and how you were able to match that interest with your professional career choice(s)?
• How might you incorporate the back of your card to improve your business development?

Please join us in Los Angeles on Friday, January 20, 2017, 7:30am – 9:00am PDT (networking at 7:00am), when Anne will then review the main points of her May 2016 presentation, and then will discuss how to more effectively engage our Lizard Brain when we share our elevator speech. She will give tips on how to prepare the best introduction. There will also be short break out groups to practice what Anne shares.

Anne is one of the leading consultants on how to improve your marketing and selling communications. This meeting, as with Anne’s presentation at the May 2016 LA Chapter meeting, can make a profound difference in your business development results.

The meeting is free for members & $40 for non-members ($30 Early Bird until January 13). For more information and to register to attend the meeting go to http://adflajan17.eventbrite.com.

Information about joining The A&D Forum is at http://aerospacedefenseforum.org.

The Los Angeles chapter of The Aerospace & Defense Forum is sponsored by Moss Adams, CohnReznick, Jeffer, Mangels, Butler & Mitchell, InVista Associates, and the 62 Mile Club

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