Ivan Rosenberg

Los Angeles Chapter meeting on April 12

NOTE: Building security policy. All attendees must register no less than 24 hours in advance of the meeting or they will not be allowed entrance to the building.

NOTE: Meeting date is one week earlier than regular meeting date to avoid conflict with Good Friday.

The world of strategy and marketing has not changed. What has changed is what to do to integrate legacy principles and technologies with new digital and social media channels to deliver your message to the target market segments. This means that successful strategists and marketers know what to do to identify the appropriate new media options and opportunities for delivering the message, and how clients of the target segments prefer to receive information to evaluate the message.

Whether you are trying to determine the best way to jumpstart your career as an entrepreneur or decide how to launch a new organization or grow a mature business, this presentation will benefit you. You will leave the meeting with a thorough foundation for understanding what it takes to launch a new organization, or what it is required to produce transformational growth in an on-going organization from a strategic marketing perspective.

Please join us in Century City on Friday, April 12, 7:30–9:00am, when Francisco Valle, Ph.D., President, Valle Consulting, will discuss practical examples from “real world” cases, including a look at Boeing and Southwest Airlines, to provide participants with the knowledge to apply the principles. Topics of discussion will include…
a) the real difference between being strategic or tactical
b) how to develop a sustainable competitive advantage in today’s global marketplace
c) a five-step framework to evaluate strategic and marketing initiatives
d) how to create and implement highly competitive strategic and integrated marketing communications plans

This is a great opportunity to explore how to convey your personal and corporate messaging in a manner that will resonate with your clients and target markets.

The meeting is free for members & $30 for non-members ($40 after April 5). For more information and to register to attend the meeting go to https://adflaapr19.eventbrite.com.

The LA chapter of The Aerospace & Defense Forum is sponsored by RSM, California Bank & Trust, Chubb, Bolton & Company Insurance Brokers, Jeffer, Mangels, Butler & Mitchell, InVista Associates, and the 62 Mile Club.

Los Angeles Chapter meeting on March 15

NOTE: New building security policy. All attendees must register no less than 24 hours in advance of the meeting or they will not be allowed entrance to the building.

Please join us in Century City on Friday, March 15, 7:30–9:00am, when Andre Doumitt, Director of Innovation Development, iLab, The Aerospace Corporation will introduce the Space Venture Coalition (SVC) and its current activities. SVC is a consortium of government and not-for-profit aerospace organizations in Southern California focused on identifying university research and early-stage commercial technology opportunities that could meet the needs of Defense and civil space agencies such as NASA and NOAA.

Current activities include the development of a prospectus and mapping of space and space-adjacent technologies in Southern California, development of a process to identify and summarize high-level needs of Defense and civil space users and operators, a university ecosystem mining effort to systematically identify technologies that could be grown into entrepreneurial concerns, and the collection of government/FFRDC funding resources that can support maturation of the startups.

Current participants in the SVC include the NASA Jet Propulsion Laboratory, the Aerospace Corporation, the RAND Corporation and the University Space Research Association. This is an outstanding opportunity to learn about resources and funding available to support your efforts to capitalize on the expanding opportunities for accessing space.

The meeting is free for members & $30 for non-members ($40 after March 8). For more information and to register to attend the meeting go to https://adflamar19.eventbrite.com.

The Los Angeles chapter of The Aerospace & Defense Forum is sponsored by RSM, Jeffer, Mangels, Butler & Mitchell, Chubb, Bolton & Company Insurance Brokers, InVista Associates, and the 62 Mile Club.