“Modern Digital Marketing Strategies for Aerospace Companies”
San Fernando Valley Chapter meeting on June 19
Meeting Location: City National Bank
15260 Ventura Blvd., 16th floor, Sherman Oaks, CA 91403
Meeting Date: June 19
Meeting Time: Doors open at 7am, Meeting 7:30-9:00am
Established in 1952, Air Electro products and services include the manufacturing and distribution of electrical connectors, contacts, and related accessories. Since 1992 they have emerged as a specialist in the manufacturing of custom connectors, contacts, and cable assemblies.
Please join us in Sherman Oaks, CA, on Tuesday, June 19, 7:30–9:00am, when Nemanja Jokanovice, Marketing Director at Air Electro, Inc., will present current digital marketing strategies in the world of electronic component distribution.
In the past 12 months, Air Electro has shifted its marketing focus toward digital expansion in order to maximize the opportunities in h2h (human to human) sales. The presentation will demonstrate which marketing steps need to be taken in order to grow your business and stay ahead of the competitors in a competitive market.
The presentation will include:
1. Shifting From B2B to H2H Sales Approach
2. Marketplace Assessment and Understanding
3. Marketing vs Advertising
4. Digital Strategies Taken to Support Growth and Visibility in the Connector Marketplace – to include:
• Website Assessment and Improvement
• SEO Adaptability and “Google-Friendly” Website Content
• Education vs Selling in the Millennial Era à Content Creation – “Content is King”
• PPC and AdWords – Bidding Strategies
• Social Marketing and Branding
• Email Marketing and Branding
• “Ghost” Inventory Model vs Traditional Inventory
5. The Importance of Analytics in Digital Marketing
• The Benefits of Being a Google Analytics Master
• Search Aggregator Data Discussion
6. What is Next for Air Electro?
• Understanding Why Digital Marketing is a Never-Ending Process
7. Tying it all together = Growth, Success, Better Customer Knowledge and Data
The meeting is free for members and $45 for non-members ($30 Early Bird until June 12). Guests may attend twice for free. For more information and to register to attend the meeting go to http://adfsfvjun18.eventbrite.com.
Information about joining The A&D Forum is at https://aerospacedefenseforum.org.
The San Fernando Valley chapter of The Aerospace & Defense Forum is sponsored by City National Bank and InVista Associates.
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