National Online Forum webinar on 8-9:00am Pacific Thursday, April 29, 2021
Modern marketing mix stems from the concept of the Four P’s of Marketing created by E. J. McCarthy (1960) in his book Basic Marketing – Managerial Approach. The concepts are the basic building blocks of marketing strategy utilized around the world. In the last 20 years, different authors have altered or built upon McCarthy’s work, but the four “P’s” (Price, Product, Place, and Promotion) have remained the mainstay of modern marketing theory.
In this presentation, the original four “P’s” remain the basic building blocks of marketing strategy. They are augmented by six new “P’s” to amplify the impact of today’s complex market approaches. The 2021 Marketing Mix includes the original Price, Product, Place, Promotion, and adds Personal, Presence, Persistence, Perceptions, Pathology, and Proportionality.
Please join us at 8:00-9:00am Pacific Time on Thursday, April 29, 2021 when Frank Nichols, Founder, CEO, and President at Silicon Forest Electronics will speak to all ten elements and give ideas and guidance around creating a successful marketing mix.
The meeting is free for members and $25 for non-members For more information and to register to attend the meeting go to https://adfnofapr21.eventbrite.com.
Information about joining The A&D Forum is at https://aerospacedefenseforum.org.
The webinar is sponsored by Moss Adams
Leave a Reply